Exclusive: The Flavr Blue Premiere 'Hearts Racing' Video
The Flavr Blue -- a Seattle-based electronic trio composed of members Hollis Wong-Wear, Lace Cadence, and Parker Joe -- have raised their profile immensely since their debut album Pisces, self-released in 2012, thanks in part to front woman Hollis' pals Macklemore and Ryan Lewis.
Hollis, the multi-talented songwriter, singer, and director, featured on the hook of their single “White Walls” alongside Schoolboy Q, off their 2012 blockbuster album The Heist. She also served as the lead producer on their viral videos for “Thrift Shop” and “Wing$.”
With "Hearts Racing," the band smartly gave Hollis the reigns to co-direct the clip alongside upcoming Seattle directors Ryan Zemke and Dan Styrlund. Shot around Capitol Hill in Seattle, the group also partnered with VODA Productions for the visual.
“Building the story to include ourselves and our voices with the larger narrative is new for us in music videos,” Lace explained. “I love how the arc of the storyline follows the song, and it's probably our most personal, emotional performance to date.” Watch the mesmerizing clip, premiering exclusively on Billboard, below:
Pulling from a vibrant sonic spectrum of trappy bass, sultry R&B, and driving dance cuts, “Hearts Racing" aims for the mainstream, with a sound that blends live instrumentation, original electronic production and three-part vocal harmonies.
Parker explained their inspiration for the moody anthem: “This was one of our most effortless; we laid down all the production and lyrics in a single late night. It's for the lost loves that maybe weren't the healthiest but formed who we are. It's a force and a memory for us.”
The video, in many ways, serves as a forecast for the band’s future, as they prepare to self-release a new project in early 2015. “We're in a brooding emotive state,” Hollis shared with Billboard. “The dark textures, we're carrying that into our next batch of songs.”
Fêting the video release, the trio is set to launch a headlining West Coast tour on Nov. 16 in Bellingham, WA. The run will hit as far south as Moustache Bar in Tijuana, Mexico on Nov. 22, and as north as 303 Columbia in Vancouver on Nov. 28. The band will also enjoy a well-deserved headlining gig at their hometown venue -- Seattle’s Neumos on Nov. 29, as well as an epic co-headline at Los Angeles’ The Satellite on Nov. 21 with Future Islands’ side projects, William Cashion’s Peals and frontman Samuel T. Herring’s rap alter ego Hemlock Ernst.