The singer, a hired gun for Rihanna, Christina Aguilera among others, releases "Forever for Now" on Warner Bros.
Despite numerous label deals before this, LP says she's not gun shy at all about "Forever For Now," her full-length debut for Warner Bros.
The New York-born singer (full name Laura Pergolizzi) released previous albums a decade and more ago for Koch and Lightswitch Records, while deals with Island Def Jam and RedOne's 2101 imprint never quite panned out. In the meantime LP staked her reputation as a songwriter for Rihanna ("Cheers (Drink To That)"), Christina Aguilera ("Beautiful People") and others. But with 2012's "Into the Wild (Live at EastWest Studios)" EP and now "Forever For Now," which comes out this week, she's ready to stake her own claim as an artist.
"I honestly didn't care this time. I wasn't apprehensive," LP tells Billboard. "If there's one thing I've learned with all aspects of my career, whether it's with a manager or an agent or a label or whoever, they've got to think you're the shit. They've got to really believe in it. I find that good, fruitful things come from that. And I felt like that was Warner Bros. I felt like they really got it -- not just got me musically but got me visually and my vibe and everything."