Ed Sheeran will preview his sophomore album “x” for fans at Clear Channel’s IHeartRadio Theater in Los Angeles on June 17 with the “IHeartRadio Album Release Party,” presented by Pepsi. Sheeran will perform songs from the album and participate in a live Q&A with host Mario Lopez. As part of Pepsi and IHeartRadio’s expanded partnership, Sheeran is also the first performer confirmed to perform at the fourth annual IHeartRadio Music Festival in Las Vegas, set to return September 19 and 20.
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“Pepsi is known for partnering with leaders in music to bring fans exclusive and iconic experiences,” says Chad Stubbs, senior director of digital & media at PepsiCo Americas Beverages. “We’re thrilled to collaborate with our longstanding partner, Clear Channel, to drop Ed Sheeran’s highly anticipated album ‘x.’ This is yet another example of how Pepsi maximizes its partnerships to be part of major music moments.”