Why, Avril? Why?
"Hello Kitty" is the weakest song on Avril Lavigne's fifth studio album, a grating earworm that squeezes Gwen Stefani's Japan fetishization into an even more unseemly package. But in a lot of ways, its music video, which wormed its way onto YouTube on Tuesday (Apr. 22) and then was quickly taken down, is even a bigger train-wreck than the track itself. Click here to watch the gloriously ghastly video on Lavigne's web site.
The majority of the "Hello Kitty" music video finds the Canadian pop princess parading around with four identical, creepily expressionless Asian women behind her, performing mind-numbingly generic dance moves, in locales like a bedroom, a candy store and a street. When she's not commanding her vaguely offensive troop, Lavigne is clumsily playing guitar, wearing glasses, eating sushi, waving at admirers, taking a single photograph, and… not much else, really. The Skrillex-y hair with pink highlights wins the singer back a few points, but the shameless camera-mugging quickly makes them evaporate.