Boyce Avenue might just be the most popular band you’ve never heard of.
Sons of Puerto Rican parents who grew up in a close-knit musical environment, brothers Alejandro, Daniel and Fabian Manzano have built an empire using YouTube. With 5.5 million subscribers, more than Beyoncé, Nicki Minaj, David Guetta and Lady Gaga, they are the most subscribed band on all of YouTube and with 1.3 billion channel views, are the third most watched band on the platform.
“I grew up on Dave Matthews and Goo Goo dolls, bands who toured to build a fan base,” says frontman Alejandro Manzano in an interview with Billboard. “But for us, the complete reverse happened.”
By carefully monitoring YouTube comments, Facebook likes and other analytics available through the social platforms the band used to build their fanbase, Boyce Avenue sold out their first show at the Mercury Lounge in New York with a lines wrapping around the block (much to the surprise of the major labels, who were courting them to sign at the time).
Fast-forward to 2012, Boyce Avenue now sells out venues internationally and was even invited to open for One Direction during select dates of the boy band’s debut “Up All Night” tour.
“We have fans all over the world because of YouTube,” says Alejandro. Our booking agent works with Muse and Paramore, and we get offers from some of the craziest places. It’s just a testament of how big YouTube and how global it is: wherever you can access YouTube, you can find us.”
Boyce Avenue recently finished their headlining European tour, with sold out shows in Lisbon, Madrid and Barcelona in the same venues booked by Bastille and One Republic later this year. “No Limits” is expected to be followed by the release of a full-length album later in the year, and make sure to catch Boyce Avenue’s performance on "Good Morning America" on April 29.