And with the "Habits" video likely to gain her even more attention in the coming weeks, Tove Lo is beginning to see why her songs are beginning to connect from across the pond, having grown up in a pleasant Swedish suburb. "When you live in a safe environment like I grew up in, you need the adrenaline to come from somewhere," she says. "Because you know, love is pain. We're always so safe and controlled and you need to take risks. I think that's bad for us in the long run [if you don't]. You need to feel passion for something, that kind of intensity."
Having wrapped a productive SXSW, Tove Lo will next play a handful of gigs in London before making her New York debut at Neon Gold's Popshop showcase April 24, held at The Westway, a former strip club. "Do they have a pole and everything?" Tove Lo asks excitedly, when informed of this detail.
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Look for more Tove Lo music later this year as she readies her full-length debut for Island Def Jam, which will be inspired by her current relationship – one that's in a happier place than the one that inspired "Truth Serum," but not without its own complications. "I'm in Sweden, he's in Australia, so the long-distance is tough," Tove Lo says. "So [the songs are] a lot of, 'I just want your hands on me,' 'Where are you?' Skype is a savior, definitely."
In the meantime, expect her songwriting to pop up on upcoming albums from Cher Lloyd, Girls Aloud and perhaps even Adam Lambert, who spent some time in the studio with Tove Lo recently. "He came to Sweden, he's been working with all the producers, the little collective out there, and having a really good time," Tove Lo says, declining to share further details on the newly label-free Lambert's next project. "When you hear the fully produced stuff from the studio, that's one thing, but his voice is insane. I couldn't believe it."