EDM duo the Chainsmokers debut on The Hot 100 with viral hit.
The "selfie" has become so ubiquitous that Oxford Dictionaries named the term its 2013 Word of the Year. Rising DJ duo The Chainsmokers, New York natives with a knack for humor and insight into the club scene, acted on the trend.
On a whim, Drew Taggart, 24, and Alex Pall, 28, made a demo of a dancefloor thumper titled "#Selfie" that features a female clubber's comically vain monologue — about taking a selfie, of course. Within days of the track's SoundCloud premiere, plays began exploding, aided by a viral video and a smart social media campaign. The song, released on Steve Aoki's Dim Mak Records, debuts at No. 55 on Billboard's Hot 100 chart this week, and has sold 92,000 copies, according to Nielsen SoundScan.