Katy Perry, 'Prism': Fall Music Preview 2013
Release Date: Oct. 22
"I'm really looking forward to my third upcoming journey with you guys," Katy Perry said to new label boss Steve Barnett at Billboard's 2012 Women in Music Awards. "I just have to let you know, my Saturn has returned, so it will be ugly." However, while Perry has promised that "Prism" will be more "stripped down" compared with the theatrics of 2010's "Teenage Dream" and its accompanying videos, she recently said there will not, in fact, be "any darkness."
Just as lead single "Roar" signifies a new musical direction toward singer/songwriter pop, subsequent samples of two additional "Prism" tracks (previewed as part of a partnership with Pepsi and MTV for this year's Video Music Awards) hint at even more experimentation. "Dark Horse," set for a Sept. 17 release on iTunes, dabbles in Mike Will Made It-esque hip-hop, complete with a guest rap from Juicy J, while "Walking on Air" is a take on '90s Euro dance. Other confirmed cuts include a pair of tracks inspired by boyfriend John Mayer—"Unconditional" and "It Takes Two," the latter co-written by Emeli Sandé. Look for an additional push from Pepsi, which previously teamed with Perry for the Hollywood premiere of her 3-D concert film "Part of Me" in 2012. "Pepsi is known to support iconic and emerging superstars," PepsiCo senior marketing director Chad Stubbs says. "Both the VMAs and Katy Perry embody the ‘Live for Now' mind-set and remain enthusiastic creative partners."