Khalid, Normani & Dua Lipa's Record Longevity at Pop Radio: Chart Beat Podcast
Why "Love Lies" & "New Rules" recently spent an unprecedented 45 weeks each on the Pop Songs chart.
Welcome to the Billboard Chart Beat Podcast, where each week co-hosts Gary Trust and Trevor Anderson, from the Billboard charts department, discuss why what's on the charts … is on the charts, while also looking at current chart action in a historical context for even greater insights.
And, our special guest this week is Sean Ross, vice president, music and programming at Edison Research, as we discuss pop radio's slowdown, as Khalid and Normani's "Love Lies" and Dua Lipa's "New Rules" both just spent a record 45 weeks each on Billboard's Pop Songs airplay chart, while Benny Blanco, Halsey and Khalid's "Eastside" this week completes a record 31-week climb to No. 1 on the survey.
What's behind the glacial pace at a format known for breaking new music? "There's always been a certain type of record that takes forever," Ross says, noting that Khalid, Normani and Dua Lipa, among others, are still new enough that these specific songs took time to connect.
Increased competition from streaming services also appears to be causing programmers to play proven hits more, at the expense of new music. Says Ross of a research-driven mindset, "It takes a while to go through and figure out what will work [on radio], even if it seems like people online figured it out months ago."
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