Chart Beat Podcast: How Drake Has Become a 'Vessel of Hits,' With The Ringer's Victor Luckerson
An analysis of Drake's newest heights nearly a decade into his Hot 100 history.
Welcome to the Billboard Chart Beat Podcast, where each week co-hosts Gary Trust and Trevor Anderson, from the Billboard charts department, discuss why what's on the charts … is on the charts, while also looking at current chart action in a historical context for even greater insights.
This week, Victor Luckerson, staff writer at The Ringer, whose beat covers streaming, and, thus, lots of musings about Drake, joins Gary and Trevor to discuss Drake's chart domination, which has surged to higher levels thanks to his two Billboard Hot 100 No. 1s this year, "God's Plan" and its successor, current leader "Nice for What."
Citing factors for Drake's command, Luckerson offers the superstar's deft blend of hip-hop and pop; the premise that success breeds further success (and prominent playlist placement); and his accumulation of casual fans atop his core fanbase.
"He's a vessel of hits," Luckerson says. "I don't know which is the real Drake. He's been adapting personas as the time fit him, but I don't think it's a problem. He's finding these different ways to stay relevant."
Plus, you're the next co-host of the Billboard Chart Beat Podcast! We have a brand-new hotline that you can call to leave a question or comment that could appear on an upcoming episode (including our 100th in two weeks). Call 212-493-4021 (aka, "forty to 1" … like a countdown!) and share any chart questions or observations … and then listen to hear yourself on the podcast.
Enjoy the latest Billboard Chart Beat Podcast and check back for additional upcoming episodes with artists, label executives, radio programmers and personalities, songwriters, producers and more. And, to receive every episode automatically in your inbox, subscribe to (and rate) the Billboard Chart Beat Podcast on iTunes!