#AlternativeFacts Podcast: How Jeff Rosenstock Surprise-Released 2018's First Great Rock Album

Jeff Rosenstock
Michael Hickey/Getty Images

Jeff Rosenstock performs at the Pitchfork Festival at Union Park on July 15, 2017 in Chicago.

Jeff Rosenstock really is the perfect person to start our 2018 season with. In the wee hours of Jan. 1, while most were waking up to hangovers (or still working towards them) the prolific punk rocker was ringing in the new year by surprise-releasing a new album, and a very good one at that. He'd spent the night playing a show in Philly with kindred spirits Pup and Kississippi, so there's a good chance he was hungover, too. But POST- is here, early and awesome; slacker rock tour de force is soon to be taken on tour by one of the least slacker musicians you'll ever meet. 

“We put it out like, three weeks after it was done being recorded," Rosenstock says. "That’s the shit I’m way into -- the immediacy of stuff. It’s hard to do in traditional album cycles. Doing that informed my entire life, in everything I’ve done.” 

Releasing music on your own terms -- and releasing so much of it -- takes a lot of time and effort, a lot of thankless, behind-the-scenes work. And he's seen real, quantifiable success from it, too. POST- debuted atop Billboard's Heatseekers Albums chart and a favorable review helped earn him a gig at last year's Pitchfork Music Festival, a tastemaker's pick late '90s Jeff never would have dreamed of. 

Previous Episodes: The Front Bottoms | Vagabon | Zola Jesus | PVRIS

“Capitalism and commercialism drive me nuts," he says. "It makes me feel anxious and stressed. I got into punk because it seemed like it was against that: ‘So I have a job, and I can also do this and give it out for free. It doesn’t matter if we tour our not, because it’s all there. It doesn’t have to become a whole machine.'” 

We present, an in-depth chat with Jeff Rosenstock, kicking off the 2018 season of #AlternativeFacts. He touches on everything from using almost two decades worth of web platforms to DIY-promote music (from PureVolume to MySpace to Bandcamp) to the new Cartoon Network show he's scoring, and even what was like to produce one of his musical heroes, Alkaline Trio's Dan Andriano. Listen to the 'cast below:

#AlternativeFacts is a weekly Billboard podcast devoted to all things alternative music. Click here to subscribe to the #AlternativeFacts Podcast on iTunes. Let us know what you think on Twitter (@cpayneonaplane) and by rating the podcast on iTunes.


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