Chart Beat Podcast: Will Taylor Swift Be the Artist of the Decade?

Taylor Swift "Look What You Made Me Do"
Courtesy Photo

Taylor Swift "Look What You Made Me Do"

As the "Reputation" era begins, Swift could be primed to rule charts for the '10s. Plus, three Houston radio programmers discuss how they're helping the community through Hurricane Harvey.

Welcome to the Billboard Chart Beat Podcast, where each week co-hosts Gary Trust and Trevor Anderson, from the Billboard charts department, discuss why what's on the charts … is on the charts, while also looking at current chart action in a historical context for even greater insights.

This week, Gary and Trevor analyze Taylor Swift's No. 77-to-No. 1 blast on the Billboard Hot 100 with "Look What You Made Me Do," the lead single from her album Reputation, due Nov. 10. As previously reported, the song crowns the Hot 100 with the largest weekly streaming total for a song by a female artist, as well as the biggest weekly sales of 2017. Those feats, along with more potential hits from the new set, should push Swift further into the running for the 2010s' top chart performer. While we won't find out the decade's ultimate champ until December 2019, Gary and Trevor chat about who'll be the top contenders, an elite list that also includes Adele, Justin Bieber, Drake and Rihanna.

Plus, we chat with three radio programmers from Houston (Trevor's hometown) about how the medium has been helping the community through Hurricane Harvey and its immediate aftermath. "Initially, we turned all of the talk and social content to information and weather," says Cox Media Group/Houston director of operations Johnny Chiang of the cluster's three stations in the market. Still, as a measure of comfort and routine for listeners, "we made the decision to keep playing music. And, you know what? We've had a whole bunch of social posts from people saying, 'thank you.' "

The programming team of Terri Thomas and DJ Riddler from Houston's three Radio One stations also joins the podcast, with Thomas noting how "radio connects people with people. There are proud Texans here and a spirit of, 'we are strong, we will survive.' There's an opportunity for us to come together and show the rest of the world what community can really be about."

Enjoy the entire latest Chart Beat Podcast and check back for more upcoming episodes with artists, label executives, radio programmers and personalities, songwriters, producers and more. And, to receive every episode automatically in your inbox, subscribe to (and rate) the Billboard Chart Beat Podcast on iTunes!