Welcome to the Pop Shop Podcast’s Headliner Interview, Billboard's weekly long-form talk with a compelling, inspirational voice in the world of music.
Cari Fletcher is a recent NYU grad and X Factor alum enjoying early success behind her freshly launched solo career. Recording solo under her surname (“It’s gender-ambiguous, which I think is badass”), she’s turning heads behind a spirited brand of life-affirming, ready-for-2017 pop that has slayed the Spotify game and -- safe to say -- brandishes the banjo unlike any of her peers.
Fletcher stopped by Billboard’s New York office last week to discuss her budding career with Pop Shop host Chris Payne.
“[Spotify] heard ‘War Paint’ when it just started to be a buzzy track and they were like, 'Hey, we love this -- the message and what it’s about,'” Fletcher says, thinking back to the ascent of her banjo-inflected debut. “That was the most meaningful thing to me, to have my first song out in the world be heard by so many people.” It's been streamed over 18 million times since its June 2015 release -- not bad for an upstart pop debut without the backing of a major label.