Attention pop fans: get into Shura while she’s still under the radar. This is considerably easier in America, where the rising U.K. synthpopper is still breathing through, though recent tours with Tegan and Sara and M83 are expediting that process. Just a couple years ago she was making music in her bedroom; then, all of a sudden she’s working on her Polydor Records debut with people like Greg Kurstin -- who’d produced plenty of her idols.
“It’s really weird when you realize the people you look up to -- who have influenced or inspired you -- start to realize what you do,” Shura confesses on the latest episode of the Pop Shop Podcast. “I was in the studio with Greg [Kurstin] and he said he played Sara [Quin] some of my songs and she was a fan… Inside I was exploding, trying to keep it cool.”
There's a good chance she's already caught the ear of your favorite alternative pop artists and producers. Plenty of people (including Shura) have pointed out her Madonna influence, and it’s not at all improbable to think her 2016 debut Nothing’s Real has already reached the pop legend's ears.