The label's EVP/GM discusses his nearly two decades of promoting hits for the label, including his current batch.
"Artists need to have creative freedom to be and do whatever they want. Our job isn't to put them in a lane. Our job is to take that vision, and that voice, and promote it."
In the new episode of the Chart Beat Podcast, RCA Records executive vp/GM Joe Riccitelli chats with Billboard co-director of charts and host Gary Trust about how the label promotes hits by its vast roster of star acts. The key to getting airplay, which translates to sales? "Being passionate, being competitive [and] being honest," Riccitelli says.
The label vet also addresses the economic realities of the industry, having seen album sales drop sharply since the early 2000s. "We have had to adjust our business model," he says. "If you think you're going to be making money hand over fist, you're not. There are still [industries] that will, but this is not one of them.