Blade, the Uber of the travel-by-helicopter world, is re-launching its West Coast operation this weekend, just in time to shuttle performers and concert goers out to the the Coachella festival -- should they want to fork over $695 for a one-way ticket.
Starting with weekend one of the two-weekend festival, which boasts headliners such as Radiohead, Lady Gaga, Kendrick Lamar and Lorde, those attending the festival -- whether to perform or to to be in the audience -- can book flights to and from the festival, an accommodation that Blade first debuted last year. Beginning yesterday, from April 13-24, helicopters will be leaving from Santa Monica and will get attendees to Palm Springs within 45 minutes, a trek that would normally be more than two hours by car. At either end, Blade's airport lounges will be recast as Casa Dragones Lounge, named after the tequila brand co-owned by one of Blade's investors, iHeart chairman/CEO Bob Pittman.
In addition to Pittman, Blade is also backed by such media execs as Barry Diller, Alphabet's Eric Schmidt, Discovery's David Zaslav, director/producer Brett Ratner, talent manager Geyer Kosinski and media mogul Kenny Lerer; and was launched by former Sony and Warner Music Group executive Rob Wiesenthal.