The Coachella Valley Music and Arts Festival is suing Urban Outfitters for alleged trademark infringement and what it calls "trading on the goodwill and fame" of its brand.
At issue in the complaint filed Tuesday in California federal court are items marketed by the Urban Outfitters subsidiary Free People using "Coachella" in the product name or description. These include Free People's "Coachella Boot," "Coachella Mini Dress," "Coachella Pocket Tank" and "Coachella Valley Tunic."
As well, Coachella complains that Urban Outfitters uses "Coachella" as a keyword to trigger online advertising and in the meta-data on its own website, intentionally misdirecting customers searching for officially branded or licensed merchandise. This is "likely to cause confusion, or to cause mistake, or to deceive consumers" that Free People is affiliated with Coachella when that is not the case, the complaint alleges, saying this is "also likely to cause dilution by blurring or dilution by tarnishment."