Originally set for July 1-3 at the Talladega Superspeedway, Dega Jam is the fourth major country festival to fall this year.
Dega Jam, a new country music festival scheduled to be launched this year by AEG Live in partnership with New Orleans Jazz Fest producer Quint Davis, CEO of Festival Productions Inc. (FPI), has been canceled, according to the festival's website. Eric Church, Toby Keith, Blake Shelton and Kid Rock had been set to headline the inaugural run, scheduled for July 1-3 at the Talladega (Ala.) Superspeedway, home to the Talladega 500 NASCAR race.
Dega Jam was announced Oct. 15, along with the first Country 500 at Daytona (Fla.) International Speedway, another FPI/AEG country fest set for May 27-29 (Memorial Day Weekend) next year. Both NASCAR speedways are owned and operated by International Speedway Corp. (ISC).
What had been the hottest sector of the North American music festival business is now showing real signs of softness. Dega Jam is the fourth major country music festival to bite the dust so far this year, and the second from AEG Live, with word coming earlier this month that AEG and its Goldenvoice division would not roll out a second year of its Big Barrel country music festival in Dover, Del. Also not happening in 2016 are two Live Nation country festivals launched last year, FarmBorough in New York, and Delaware Junction in Harrington, Del.