This is a constant criticism dogging most leading music festivals, especially in recent years, when the poptimist perspective urges us to wonder why we don’t see the likes of Taylor Swift, Beyonce, Rihanna, and Nicki Minaj -- the A-list pop stars -- atop lineups like Coachella’s. Zane Lowe asked Swift last month why she doesn’t play festivals (save for a May 2015 Rock in Rio gig) and here’s what she said:
“I just focused on [the 1989] tour. It’s amazing to be able to play to a festival-sized audience who all bought tickets just to see the show, everybody in the audience knowing the words to every single song. It’s kind of magical.”
Artists on Swift’s level don’t need festivals. Often, their productions don’t translate logistically to a festival stage, which has to hold numerous acts throughout a given day. And then there’s the money issue. If you’re one of the select few who can gross more money on your own, why adapt your stage show? Or why give fans the option of buying, say, a Lana Del Rey shirt instead of your own at a multi-artist merch table?
There are plenty of female acts just below the superstar tier, however, who could and should be headlining Coachella. Ellie Goulding continues to crank out hits, and in another year, could rise to the top of a bill, instead of batting second to LCD Soundsystem. A few more jacked-up anthems along the lines of “Yellow Flicker Beat” and Lorde could rock the top slot. And though her festival show has dealt with difficulty before (like getting drowned out by the Black Keys), a Lana Del Rey headlining set would be just about as on-brand as Coachella could get.
Guns N' Roses to Reunite For Coachella, Possible Stadium Tour: Report
And about that brand -- Coachella courts an affluent music fan who hops across “cool” genres such as rock/alternative, dance, and crossover hip-hop (this year, Grammy-nominated country singer Chris Stapleton is a notable exception). Tickets sell out almost instantly, since fans know they can expect a certain kind of lineup -- the brand sells itself. But prioritizing certain genres contributes to gender inequality at festivals. Paramore is a killer live act with numerous widely-known hits, yet they are frequently relegated to niche festivals, while bands like Kings of Leon and the Black Keys are called on by mainstream fests year after year. Dolly Parton drew a massive crowd to Glastonbury in the U.K. -- so why aren't U.S. fests asking her to headline?
In the end, festival bookings come down to a matter of mutual necessity. Last month, Billboard reported that Guns N' Roses was asking as much as $3 million per concert on its reunion tour, which is expected to include as many as 25 North American stadiums, in addition to Coachella. “Headliners at major festivals can rake in as much as $1 million -- and more,” we reported last year. Coachella presumably loosened the purse strings for Axl and Slash this year, likely more than it does for most headliners. Guns N' Roses is of the most sought after (and expensive) artists on the festival market this year, so snagging them helps Coachella maintain is lofty reputation and broaden its appeal beyond its usual customers. For the diehards who have to catch one of the reunion dates, the festival becomes one of their limited options.
The same goes for LCD Soundsystem, albeit amongst a crowd that likely contains more Coachella regulars. When the James Murphy-led band first broke up in 2011, it rode off into the sunset with a sold-out Madison Square Garden concert, a peak that would have seemed unthinkable for the act just a few years prior. Murphy and his bandmates wanted to get on with their lives and explore other pursuits, knowing how much of their time had been devoted to making three albums and touring behind them. Entering another new album cycle in 2016, festivals like Coachella give LCD the option of condensing tour volume by playing to more people at once, along with what's likely a much greater paycheck. In this way, festivals and reunion concerts are mutually beneficial; they just make sense together.
So far, the Taylor Swifts and Rihannas of the world don’t need festivals. But what we all need is more diversity.