Free tickets to the festival are available beginning Thursday at globalcitizenfestival.com, where fans can enter to earn admission by pledging to take an "Action Journey" -- which include making phone calls, volunteering or participating in another effort to encourage the U.S. State Department to dedicate 50% of its foreign aid budget to the world’s poorest countries. Additional select VIP tickets will be available for purchase to the general public via Ticketmaster starting Friday at 10 a.m., with Citi cardmembers to have additional access through July 16. Citi will return as a presenting sponsor of the festival.
Hugh Evans, CEO of the Global Poverty Project, says Martin has taken his new role "amazingly seriously." Upon signing on as curator, “he not only said that Coldplay would be happy to be part of it, he was so humble in his approach that he began talking to his fellow artists as well," Evans says. "He reached out to Ed Sheeran first, who said yes immediately, and around the same time he asked Beyoncé to get involved, who was obviously onstage with Jay Z last year when he headlined and had a great experience, and around that same time we spoke to her management about doing something even bigger together."
That "something bigger" has turned into a multi-year partnership between Global Poverty Project and Chime For Change, a gender-equality campaign Beyoncé co-founded with Salma Hayek Pinault and Gucci. As Evans notes, improved access to education for females will be one of the organization’s top priorities for the next 15 years as part of the United Nations' list of Sustainable Development Goals (SDGs) to eliminate extreme poverty by 2030.
Ed Sheeran to Headline Global Citizen Festival
"I am honored to be a part of the Global Citizen Festival," Beyoncé said in a statement. "It has always stood for improving the lives of people everywhere, but this year is especially rewarding as we all join focuses and utilize our talents for one goal: to end extreme poverty globally."
Adds Martin, "We love the Global Citizen movement and we love opening for Beyoncé so this ticks both boxes."
Pearl Jam are also return performers to Global Citizen, as manager Kelly Curtis has been an active adviser to the festival since its inception in 2012. Says the band’s Stone Gossard, “We hope Pearl Jam fans will sign up to become Global Citizens -- not just to earn tickets to the show -- but to be part of a movement that encourages leaders of nations with the greatest wealth to apply aid, trade and governance policies in support of nations and communities in the greatest need. People living on less than $1.50-a-day deserve the opportunity to lift themselves up out of extreme poverty.”
Other corporate partners this year include H&M, which will host a clothes-recycling program at its U.S. stores in conjunction with the festival, and Unilever, which will host a multi-brand activation encouraging global citizens "to become the next [Nelson] Mandela or Malala [Yousafzai]," says Evans.
And there’s still more artists to come, Evans adds. "When Chris came with us to India last week, we met with the prime minister and some amazing artists out there. We have some announcements with some artists around India, which will show the depth of what he’s done."
The 2014 Global Citizen Festival featured performances from Jay Z (featuring Beyoncé), No Doubt (featuring Sting), Carrie Underwood, fun., Alicia Keys, The Roots and Tiësto, with appearances from host Hugh Jackman, actors Dianna Agron, Zachary Quinto and Erin Heatherton, foreign leaders like Queen Silvia of Sweden, Prime Minister Narenda Modi of India, Prime Minister Erna Solberg of Norway and, via pre-recorded video, President Barack Obama.