Bonnaroo Wants Fans to Unlock the Lineup

FilmMagic for Bonnaroo Arts And Music Festival
Matt Shultz of Cage the Elephant performs at Which Stage during day 3 of the 2014 Bonnaroo Arts And Music Festival on June 14, 2014 in Manchester, Tennessee.

Bonnaroo's promoters are taking the festival's big-reveal to the next level. 

They're testing a so-called "megathon" announcement, in which anyone keen to find out the names on the bill earlier than everyone else can do so. So long as they've got a phone line, a social networking account, and a whole lot of willpower. 

Bonnaroo 2015 Dates Are Here!

Fans can call in to the 1-844-ROO-2015 hotline next Tuesday (Jan. 13) from 6pm to 9pm. One artist will then be revealed, and the caller must share the news via their social media page (Instagram, Twitter or Vine) with the #bonnaroo hashtag. 

For all that effort, the full line-up will then be unlocked for the fest-goer on Bonnaroo's Website. Then watch the super-fans spread the line-up at rapid-pace. Bonnaroo will also unveil the bill by more conventional means at some stage soon after. 

The event will again take place at Manchester, Tenn.'s Great Stage Park, its home since 2002. Last year's performers included Elton John, Kanye West, Skrillex and Jack White.

For more on Bonnaroo's "megathon" announcement, watch the clip below or click through to the official website.  



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