Coachella Goes Pop: Why The 2014 Festival Felt More Mainstream Than Ever
Pharrell’s performance received so much traction simply because of how many guests he brought out. Gwen Stefani, Nelly, Busta Rhymes and Snoop Dogg each joined Skateboard P onstage during a set, which largely featured tracks from his most recent album “G I R L.” In addition to giving the audience a taste of his earlier catalog of work, these guests created special moments that got people tweeting, an element common among some of the most tweeted about moments of the weekend.
Top 5 Most-Tweeted Moments & Performances (ranked):
- Solange Brings Out Beyonce
- Justin Bieber Joins Chance The Rapper
- Lana Del Rey debuts her new track "West Coast"
- Nas Brings Out Jay Z (over 27,000 tweets about Jay Z)
- Outkast's Coachella Comeback
Graphic provided by Twitter
Lana Del Rey, who used her Coachella set time to debut her new single “West Coast,” was the weekend’s most mentioned artist during Coachella’s first weekend. Drake, who made an on-stage cameo (along with Childish Gambino) during Jhene Aiko’s set, was the second-most mentioned just above Beyonce, who danced alongside her sister Solange at the close of her set. Chance the Rapper’s appearance in the No. 6 spot is likely due to the social lift provided by his on-stage guest Justin Bieber and his 50 million followers.
Graphic provided by Twitter
Outkast’s reunion performance was as newsworthy as it was a popular conversation topic on Twitter. Out of all the weekend’s performances, “Hey Ya” was the most talked about with over 13,000 mentions on Twitter. On Friday, the day they performed, they were the day’s most-mentioned act with over 90,000 mentions.
Furthermore, “Hey Ya,” #OutkastReunion, #Outkast20 and Andre 3000 each became trending topics in Los Angeles that day.
