CARIN LEÓN: “We have the obligation to show the public that there are people who really do art and find their identity. Right now, we’re seeing the rebirth of all genres.”
ESLABON ARMADO: “This new wave of Mexican music is taking social media into account. We think that in order to be big, we need to expand.”
JIMMY HUMILDE: “I represent Mexican music. I don’t want to be called ‘regional’ anymore. If anything, we are international Mexican music.”
LOS DOS CARNALES: “A lot of people forgot about the norteño genre. These are our roots. We’re always up to experiment with new genres but as long as Mexican music reaches all parts of the world.”
Latin Music Week coincides with the Billboard Latin Music Awards taking place Thursday, Sept. 23 via Telemundo.
Considered the longest-running awards show in Latin music, the Billboard Latin Music Awards is the only awards show to honor the most popular albums, songs, and performers in Latin music as determined by the sales, streaming radio airplay, and social data that informs Billboard's weekly charts during a one-year period.