The audience might've been treated to a healthy downpour before Rauw Alejandro took the stage at Miami's open-air venue Oasis on Tuesday (Sept. 21), but that hardly dampened spirits for the Puerto Rican artist's knockout performance during Billboard Latin Music Week 2021. Following the first full day of panels at 2021 Latin Music Week, a late-night showcase -- Duars Entertainment and Amazon Music LAT!N Present: Billboard En Vivo, Featuring a Special Performance by Rauw Alejandro and Friends -- brought the party.
Prior to Alejandro's 11-song set, a coterie of rising artists, including Ally, took the stage for a several songs. Formerly part of Fifth Harmony as Ally Brooke, the singer is leaning into her Latin roots and delivering an all-Spanish album after signing a deal with Duars Entertainment and AMSI; previewing mid-tempo bops and even a heartfelt, full-throated acoustic ballad, Ally told the crowd, "I feel like I can finally be the artist I want to be."
A quick deluge soaked the audience after Ally, but it hardly washed away the Miami crowd's enthusiasm. A laser-light show as colorful as the murals peppering the surrounding Wynwood neighborhood signaled that Alejandro was about to take stage, and when he walked out and delivered "Dile a El" from his 2020 debut Afrodisíaco, it seemed like all the phones were in the air and a third of the women were up on someone's shoulders.