Presented by Jose Luis Sevillano, CEO of Spain's AIE, Billboard's streaming-focused panel broke down the industry's response to revenue per stream and the impact of digital platforms on the creative process. Producer Julio Reyes Copello, artist Pedro Capó and indie label head Eric Duars shared wisdom from their own experiences in different facets of the industry during the discussion moderated by 2021 Billboard Indie Power Player Ana Gonzalez, managing partner of InnerCat Music Group.
"Streaming is quickly replacing radio as our principal channel of communication," Gonzalez stated, before asking panelists their take on everything from the portion of streaming revenue that flows to artists as well as positive impacts of new digital models. "For new artists today who are making content, many years from now people will continue enjoying their catalogs," said Duars, whose company manages artist Rauw Alejandro. "The era of the artist may pass but the music will continue to [have life] and make money. Eventually when we look back, we’ll be grateful for this model."
Additionally, Capó mentioned the impact of streaming platforms on the reach of Latin music. "[Our music] has always had the value and quality, but to get that access through digital platforms is incredible, especially without concerts. It’s a process that is still being discovered and developed."