"12 Hours With Maluma" premieres Oct. 8 at 9 a.m. ET on the Facebook App page.
On Tuesday (Sept. 21), Billboard announced a brand-new Facebook Watch series centered on Maluma, Anitta, Prince Royce and Mariah Angeliq, spotlighting the four Latin hitmakers during Latinx and Hispanic Heritage Month.
The four-part series, titled 12 Hours With...., will dig deep into the four artists' stories about how their heritage and roots helped build a foundation for their music careers and how they're shaping culture and building on generations of Latin influence across the globe.
It was announced at 2021 Billboard Latin Music Week -- which is currently underway in Miami -- that Maluma will star in the first episode, "12 Hours With Maluma," which will premiere Oct. 8 at 9 a.m. ET on the Facebook App page and Billboard's Facebook page.