Latin

Billboard Spends '12 Hours With' Maluma, Anitta, Prince Royce & Mariah Angeliq for New Facebook Watch Series

"12 Hours With Maluma" premieres Oct. 8 at 9 a.m. ET on the Facebook App page.

On Tuesday (Sept. 21), Billboard announced a brand-new Facebook Watch series centered on Maluma, Anitta, Prince Royce and Mariah Angeliq, spotlighting the four Latin hitmakers during Latinx and Hispanic Heritage Month.

The four-part series, titled 12 Hours With...., will dig deep into the four artists' stories about how their heritage and roots helped build a foundation for their music careers and how they're shaping culture and building on generations of Latin influence across the globe.

It was announced at 2021 Billboard Latin Music Week -- which is currently underway in Miami -- that Maluma will star in the first episode, "12 Hours With Maluma," which will premiere Oct. 8 at 9 a.m. ET on the Facebook App page and Billboard's Facebook page.

Anitta's episode will premiere Oct. 13, while "12 Hours With Prince Royce" will air Oct. 14 and Mariah Angeliq's special will round out the series on Oct. 15, all at 9 a.m. ET.

Billboard's "12 Hours With..." Facebook Watch series was executive produced by Eli Holzman and Aaron Saidman on behalf of The Intellectual Property Corporation, an Industrial Media Company, with showrunner and executive producer Rachelle Mendez. Learn more about Facebook's Latinx and Hispanic Heritage Month celebrations here.

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