In April, Justin Quiles traveled to the Dominican Republic to film the music video for what would become his next single, “Colorín Colorado.” But while on his trip, he met up with Chimbala, a rising star in dembow (a genre built on dancehall), who showed him something that made Quiles change his rollout plans.
“He played me the beat and the hook of ‘Loco,’ and I immediately thought it was a summer smash,” says Quiles. The two artists hustled to the studio, working with producer Bryan Peguero Reyes (B-One) to finish structuring, writing and producing the song. Five hours later, the track was finished, and they sent it to reggaetón duo Zion & Lennox (the former recorded his part in the Dominican Republic and the latter in Puerto Rico). That same week, all four artists were filming the music video in the bustling streets of the Caribbean island.
Following his instincts, Quiles paused all plans for “Colorín Colorado” and prioritized the release of “Loco” with the full support of his label, Warner Music Latina. “I told Chimbala to give me the record, because I was in a good moment of my career and I felt that great things were going to happen,” says Quiles.