Latin

'Moving Our Music Pa'lante' Panel With Farruko & More Set for 2021 Latin Music Week

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The panel will explore how HBO Max is taking Latin sound to screen.

The "Moving Our Music Pa’lante" panel is set to take place at Billboard's Latin Music Week 2021, which returns to Miami with a weeklong (Sept. 20-25) event that unites the top Latin hitmakers, influencers and industry leaders, and features live performances and conversations with superstars.

Presented by HBO Max and moderated by Billboard's Leila Cobo, the panel will explore how HBO Max creates and markets its slate of acquired Latin music films and documentaries, sharing their creative process and the strategies they use to deliver compelling content that resonates with fans across the U.S. and Latin America.

Panelists include Puerto Rican hitmaker Farruko; Edgar Martinez, svp entertainment, Loud and Live; Jessica Vargas, director of multicultural marketing, HBO Max/HBO; and Leslie Cohen, senior vp content acquisitions for WarnerMedia, HBO Max/HBO.

Other recently announced panels include “Mano a Mano" with Rauw Alejandro and Myke Towers, during which both chart-topping artists will discuss new projects, upcoming tours and the challenges and advantages for the new wave of reggaetón artists; “Making the Hit, Live” masterclass with Lunay and his longtime producers Chris Jedi and Gaby Music; and the “Coming Out Latin” panel with Raymix, Esteman, Erika Vidrio and Jhonny Caz of Grupo Firme for an insightful and heartfelt conversation on the challenges and rewards of coming out as a Latin music act.

The star-studded 2021 Latin Music Week lineup -- headlined by Daddy Yankee, Karol G and Nicky Jam -- also includes participation by Anitta, Elena Rose, Natti Natasha, Jhay Cortez, Kany García and Tainy, with more to be announced in the coming weeks.

Under the slogan “The Beat of Latin Music,” making its mark as the longest running and biggest Latin music industry gathering in the world, this year’s event will continue through the end of the week as Billboard launches its En Vivo concert series in partnership with Samsung, Amazon Music and Bacardí.

The 2021 Latin Music Week will take place from Sept. 20 to 25 at the Faena Forum in Miami, and coincides with the 2021 Billboard Latin Music Awards broadcasting live via Telemundo on Sept. 23. See the list of finalists here.

To register and for more information, visit BillboardLatinMusicWeek.com.

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