'The Streaming Equation' Panel Set for 2021 Latin Music Week

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The panel will explore why millions of streams often translate to such a low payback.

"The Streaming Equation" panel is set to take place at Billboard's Latin Music Week 2021, which returns to Miami with a weeklong (Sept. 20-25) event that unites the top Latin hitmakers, influencers and industry leaders, and features live performances and conversations with superstars.

Increasingly, artists and labels chase streams and views. But why do millions of streams often translate to such a low payback?

Presented by Spain’s AIE -- which manages performers’ intellectual property rights, artists, producers and distributors discuss how to properly collect and maximize revenue from public performance -- the panel will feature Puerto Rican artist Pedro CapóEric Duars, Duars Entertainment's founder and CEO, José Luis Sevillano, director general/managing director at AIE and producer and composer Julio Reyes Copello. It will be moderated by Ana Gonzalez, managing partner, Innercat Music Group. 

Recently announced panels include the “Mano a Mano" with Rauw Alejandro and Myke Towers, during which both chart-topping artists will discuss new projects, upcoming tours and the challenges and advantages for the new wave of reggaetón artists; “Making the Hit, Live” masterclass with Lunay and his longtime producers Chris Jedi and Gaby Music; and the “Coming Out Latin” panel with Raymix, Esteman, Erika Vidrio and Jhonny Caz of Grupo Firme for an insightful and heartfelt conversation on the challenges and rewards of coming out as a Latin music act. 

The star-studded 2021 Latin Music Week lineup -- headlined by Daddy Yankee, Karol G and Nicky Jam -- also includes participation by Anitta, Elena Rose, Natti Natasha, Jhay Cortez, Kany García and Tainy, with more to be announced in the coming weeks.

Under the slogan “The Beat of Latin Music,” making its mark as the longest running and biggest Latin music industry gathering in the world, this year’s event will continue through the end of the week as Billboard launches its En Vivo concert series in partnership with Samsung, Amazon Music and Bacardí.

The 2021 Latin Music Week will take place from Sept. 20 to 25 at the Faena Forum in Miami, and coincides with the 2021 Billboard Latin Music Awards broadcasting live via Telemundo on Sept. 23. See the list of finalists here.

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