Virtual FUTURX Event to Discuss Tech, Media & Production

Sabrina Brunetti López


New edition of Argentine industry event FUTURX takes place Aug. 10-12.

432HZ, the Argentine music label and company with areas devoted to leadership, music marketing and promotion and education, is launching its monthly FUTURX event.

The August edition of FUTURX, which takes place Aug. 10-12, will feature one panel each on Tuesday and Wednesday and three conversations on Thursday, all under the umbrella of “Musical Ecosystems of the Future.” Speakers include producer Tweety Gonzalez, who will chat with artists Eduardo Cabra and Marian Ruzzi; digital and cultural marketers Adel Hattem, Malfi Dorantes and Martín Giraldo; Judith Gómez Machado of TikTok in Latin America; and Billboard’s Latin VP, Leila Cobo, speaking with Billboard Argentina editor Santiago Torres.

Registration is required to attend the event, and can be accessed here.

FUTURX kicked off its speaker series in 2020, in the midst of the pandemic. The monthly series broached topical subjects of discussion featuring leaders of different industry sectors throughout Latin America with the aim of educating and optimizing interconnectivity and technology.

The goals are aligned with those of 432HZ, which was launched in Argentina by music entrepreneurs Nicolás Madoery and Diego Knoblovits in 2014 as an extension of indie label Concepto Cero, and has grown to include management, events and education and consultancy.

"We created FUTURX after many years of generating educational spaces for different organizations. Our plan was to broaden our editorial brand, chat with people we admire, and highlight in real time different visions and contrasts within the music industry," says Madoery.  "FUTURX's final goal is to create a Latin American community around the music industry that can accelerate projects and be competitive. We want to think of alternate business models  and strive toward equity in different aspects of the industry."