The panel will be moderated by Rancho Humilde's CEO, Jimmy Humilde.
Moderated by Jimmy Humilde, founder and CEO of indie label Rancho Humilde, "Regional No More – Mexican Music Goes Global" is set to feature the chart-topping artists, who represent a new generation of artists in the genre. Eslabon Armado, Los Dos Carnales and Leon will discuss regional Mexican music's new sound and new popularity as it sees a significant growth on the charts and has expanded its audience thanks to the new generation that's led the genre through a renaissance.
All former Billboard Latin Artist on the Rise artists, Eslabon Armado most recently scored their fourth No. 1 on Billboard's Regional Mexican Albums chart in just over a year with Tu Veneno Mortal, Vol. 2. Meanwhile, Los Dos Carnales has collaborated with the likes of Camilo and Gerardo Ortiz and has placed all bets on the traditional norteño sound and, in return, scored their first No. 1 on the Regional Mexican Airplay chart (dated Sept. 5, 2020) with "El Envidioso." Leon, born and raised in Sonora, Mexico, has taken his core genre, which is regional Mexican, and fused it with different sounds such as country and pop for a more mainstream approach.