Rauw Alejandro & Becky G to Headline Billboard Latin Music Showcase in Spain

Becky G
JC Olivera/Getty Images for Universal Pictures F9

Becky G attends Fast & Furious 9 at Regal LA Live: A Barco Innovation Center on June 21, 2021 in Los Angeles, California.

Emax Group announced Friday (July 30) their highly anticipated Billboard Latin Music Showcase, which is to take place in October in Seville, Spain, co-produced by Yemani Events.

The 2021 BillboardLMS event, in alliance with Sony Music, Universal Spain, Beon Worldwide, Seetickets, and Sportandlife, will be headlined by Puerto Rican sensation Rauw Alejandro on Oct. 1, and Mexican-American superstar Becky G on Oct. 2.

They will be joined by Panamanian newcomer and former Billboard Latin Artist on the Rise, Boza, as well as other local and international artists to be announced in the coming days. The two-day showcase will be held at Parque Vega de Triana in Seville.

"BillboardLMS will not only unite fans with the biggest names in Latin Music for a one-of-a-kind experience but will also mark the long-awaited return of live concerts in Spain," said German Gonzalez, president of Emax Group, in an official statement.

BillboardLMS will have rapid COVID-19 tests on site and will disinfect all facilities so that talent, staff, and all attendees will have a safe and enjoyable experience.

Tickets are available at For more information, visit and