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When Selena: The Series made its debut on Netflix in December, the late singer-songwriter Selena Quintanilla scored her first entry on Billboard's Latin Pop Albums chart since 2016, thanks to the original series' soundtrack -- which bowed at No. 8 on the tally (dated Dec. 19) and features classics such as "Baila Esta Cumbia," "La Carcacha" and "Como La Flor."
The same effect could be seen with Jenni Rivera's Mariposa de Barrio (Soundtrack de la Serie), which debuted at No. 5 on Billboard's Regional Mexican Albums chart (dated March 27), a few months after it was released on Netflix – not as an original series but as a rerun of the Telemundo-produced biopic that aired on the network back in 2017. Taking its name after the series based on the Rivera's autobiography Unbreakable: My Story, My Way (2013), the 15-track soundtrack became Rivera’s first showing on the chart since Nov. 2016.
While we have yet to see Luis Miguel's catalog have a resurgence on Billboard's charts following his Netflix original series' second season release in April, biopics inspired by the lives of Latin music icons are having a moment -- and, at the same time, propelling their music back onto and up the charts. The direct correlation between the various series and the increases in catalog consumption for the respective artists featured in them is a no-brainer, says Francisco Ramos, vice president content Latin America at Netflix.