Day one of the virtual 2021 Latin Alternative Music Conference hosted the first "LAMC Talks With Billboard Latin" featuring Spanish artist C. Tangana, who spoke to Leila Cobo, Billboard's VP/Latin industry lead, about all things El Madrileño, his creative vision and going from an indie artist to signing with Sony Music.
The Spanish rapper, who most recently released his album El Madrileño featuring collabs with José Feliciano, Jorge Drexler and Carin León, among others, was last part of the LAMC back in 2017 when he performed in New York. Since then, many things have changed, he said. "Back then, the focus was to grow our urban music in Spain ... now it's a priority."
The 2021 LAMC event is taking place this week from May 4-7 with back-to-back panels on mental health, the future of touring in a pandemic era and streaming strategies. For the second year in a row, the 23rd annual LAMC is offering free registration for all panels, workshops and showcases. Check here for the full panel and concert schedule.