¡LatinUp! is a free streaming channel created by Cardenas Marketing Network (CMN), Amazon Music LAT!N, and Twitch.
Cardenas Marketing Network (CMN), Amazon Music LAT!N, and Twitch have teamed up for the launch of the new content platform ¡LatinUp!, Billboard can exclusively announce today (April 1).
The free streaming channel, which is marketed as a “premier live music destination to elevate Latin music, culture, and voices,” will offer music fans bilingual content including interviews and live performances of genres such as urban, pop, regional Mexican, and more, exclusively via Twitch.
“What sets ¡LatinUp! apart is the cutting-edge and innovative real-time engagement opportunities on the Twitch platform between artists and fans globally,” Erik Bankston, head of branded entertainment, CMN, tells Billboard. “With this program, and the help of our partners at Twitch and Amazon Music Latin, we look forward to elevating not only Latin music but also the voices that make up our cultural diversity.”