"Can't wait for y'all to hear the Spanish record ... it's sounding so cool," the Texas-born A-list pop star tweeted back in 2011, and since then, her loyal fanbase has been waiting. Now, 10 years later, Gomez -- whose paternal grandparents are Mexican -- is set to drop her Spanish EP on Friday. The seven-track set features collaborations with Rauw Alejandro and Myke Towers and is produced by Puerto Rican hitmaker Tainy, with whom she's collaborated in the past on "I Can't Get Enough" with J Balvin and Benny Blanco.
"It's a huge responsibility and an honor at the same time that she trusted me and my team to work on this," Tainy says. "Selena Gomez is a superstar. She’s somebody that has amazing fans that really know her music and know what she’s about. Now we’re diving into a totally different arena, and if it’s not done the right way, it can go south super fast."
Gomez has performed in Spanish in the past. In 2018, the songstress guested on DJ Snake’s “Taki Taki” alongside Ozuna and Cardi B, which scored Gomez a No. 1 hit on both Billboard's Hot Latin Songs chart for 13 nonconsecutive weeks and the Latin Rhythm Airplay chart for two straight weeks. And, with her pop-rock tween band Selena Gomez & The Scene, she released a few Spanish-language singles such as "Dices," "Fantasma de Amor" and "Un Año Sin Lluvia."
But Revelación is more than just a few translated-to-Spanish singles; it's Gomez's first tangible introduction to the Latin realm. "This has been something I've wanted to do for 10 years, working on a Spanish project, because I'm so, so proud of my heritage, and just genuinely felt like I wanted this to happen," Gomez said in an interview with Apple Music. "And it happened, and I feel like it's the perfect timing."
For her EP, she surrounded herself with Latin creators -- from Venezuelan singer-songwriter Elena Rose to music video directors Los Perez and Nogari -- to help bring to life a celebration of her Latin roots via enchanting imagery that paid homage to Latin America's magical realism and lyrics that would resonate with not only her Latin fans, but fans all over the world.
"She wanted us to give life to Selena Gomez in Spanish," Rose tells Billboard. "For it to be a direct translation of who she is when she's singing in English. She's all about empowerment, compassion, being a warrior and being vulnerable. So the lyrics were very important here."