Lupillo Rivera gets nostalgic in new single titled "La Ranchera," a mariachi-infused banda track debuting exclusively on Billboard today (March 4).
The achingly sad tune finds a heartbroken Rivera drowning his sorrows after a bad breakup. "La Ranchera," penned by Gera Demara, arrives alongside a music video where the visibly emotional regional Mexican singer looks back at the good and bad moments in his relationship. Eventually, the bad ones outweigh the good ones in his memory.
"La Ranchera" is Rivera's first single under Z Records and Rancho Humilde, with whom he signed a record and management deal earlier this year.