Servando Cano Rodríguez, the founder of Mexican music powerhouse Serca Artistic Representatives, which would later expand to include indie regional Mexican music label Serca Music, died Monday (Feb 8) of a sudden heart attack, according to company representatives. He was 78.
“He was a man that devoted his entire life, body and soul, to supporting music,” said Lupe Esparza, a member of Mexican super group Bronco, in a video posted to social media. “He was directly responsible or our comeback, and he supported me personally in every stage of my career. I’m deeply saddened.”
Cano Rodriguez was regarded as one of the venerable industry leaders in regional Mexican music. He founded Serca in 1965, originally as a concert promotion and management company, and would go on to work with legendary names, including Intocable, Los Tigres del Norte and Conjunto Primavera. Serca later expanded its reach, opening a publishing company and, in 2004, a label, all under the umbrella of Serca Music Group.