Latin

Anitta to Host Her Own 'Anitta and Friends' Podcast: Exclusive

Anitta
Sam Massey

Anitta

Brazilian star signs exclusive deal with PodcastOne

Brazilian star Anitta, who has proven to be as amusing in conversation as she is performing, will now have her own podcast. Titled Anitta and Friends, the podcast will launch this quarter and will feature a wide array of guests in discussions that will be rooted in music.

The show is part of an exclusive podcast deal Anitta inked with podcast platform PodcastOne, which will also produce the show.

The platform, a subsidiary of LiveXLive Media, is also home to Pitbull’s From Negative to Positive podcast and The Adam Carolla Show, among many others. Anitta’s debut season will include 12 episodes featuring “intimate, insightful” conversations with celebrities from around the world.

The podcast will also be streamed as a vodcast (video podcast) on the LiveXLive platform.

“The addition of world-class talent and beloved music star Anitta to the PodcastOne family of programming is a thrill for us,” said Kit Gray, president of PodcastOne. “With the rise of powerful female voices being heard ... we know that we are the perfect home for Anitta’s podcast.”

Anitta is currently working on an album in English, Portuguese and Spanish, set for release on Warner Records under a new deal inked last summer. The Brazilian star has more than 91 million social media followers across platforms, which should help fuel her podcast, a medium that is still largely untested among Latin artists.

Aside from Pitbull, J Balvin hosted Made in Medellín a year ago, an eight-part podcast about life in his hometown that was produced by Spotify. Most recently, Nicky Jam began to record a podcast where he interviews friends and artists, including reggaetón superstars, but the show has not debuted yet.