Billboard's year-end issue is all about one question: What makes a hit now? So we asked some of the biggest names in music — like Bad Bunny — for their thoughts. The prolific superstar released three full-length projects in 2020, including YHLQMDLG and El Último Tour del Mundo, which this month became the first all-Spanish-language album to top the Billboard 200. He also recently topped the Billboard Global 200 chart with “Dákiti,” his hypnotic team-up with Jhay Cortez.
Rhythm makes a hit. I’m very demanding with beats. I listen to the track, and the first four, five seconds have to bring me in: “What is this? I like it.” What comes later is backing it up with the melody and lyrics. At the end of the day, these bangers all talk about the same thing. So you have to choose your words so it sounds fresh and add a couple of elements that make it stand out. “Dákiti” is such a strange song because you can’t even tell when the verse kicks off. It feels like it has a bunch of choruses: chorus, chorus, chorus!