Fast-forward 10 months later and the highly awaited Air Jordan I x J Balvin sneaker sold out instantly on its release day, Tuesday (Dec. 8). Balvin also makes Nike history by becoming the first Latino artist to collaborate with the Jordan brand.
“Sold Out Global Sold out. From what I counted, they were gone in a minute,” Balvin wrote on Instagram, thanking all his fans. (Nike said it was unable to disclose unit numbers or how long the shoes took to sell out to Billboard.)