Rauw Alejandro’s high, crooning tenor and now-signature braids started popping up in reggaetón videos two years ago, alongside stars like Ozuna. By 2019, he broke through with “Fantasías,” alongside Farruko, which peaked at No. 25 on Billboard’s Hot Latin Songs chart. This year, “Tattoo” with Camilo peaked at No. 7, and also made its way to the Global Ex U.S. chart, where it’s stayed for nine weeks.
Now, Alejandro (real name Raúl Alejandro Ocasio Ruiz) is up for the best new artist Latin Grammy and is ready to fly solo with his first album, Afrodisiaco, dropping Nov. 13. Featuring 16 tracks -- including collaborations with Anuel, Zion & Lennox and J Balvin (“De Cora,” featuring Balvin, is out today) -- the set is reggaetón with a lot of melody, and plenty of nods to old-school romance.