Over the weekend, videos of Bad Bunny filming in the streets of Boyle Heights in California flooded social media. He was spotted by fans doing various takes for an upcoming Cheetos commercial, and the secret was out. “I wasn’t expecting that,” he tells Billboard by phone. “The word got around and it was like a sold-out concert,” he jokes.
After teaming up with various brands this year including Crocs, the Puerto Rican artist has now joined forces with Cheetos for its “Deja Tu Huella” campaign -- a new multi-platform initiative designed to rally the next generation to leave their mark in their culture.
“This initiative is important because it’s the union of two brands, the commercials are amazing, and it’s an encouragement for the Latin community,” Bad Bunny (real name: Benito Antonio Martínez Ocasio) says. “I feel proud because we are using our tools and the motivation to invite Latinos to leave their mark in what they love and to reach their goals whether it’s in music, sports, or the arts.”