The awards, broadcast on Telemundo, dominated television & social media.
As live shows move increasingly to multiple screens, the 2020 Billboard Latin Music Awards managed to cross many of them, generating 45.9 million engagements across Telemundo-owned platforms, plus 38 million engagements across other platforms.
The Billboard Latin Music Awards, which aired live on the Telemundo network Oct. 21 from the BB&T Center in Sunrise, Fla., also reached 3.5 million total viewers on linear television, ranking as the No. 1 Spanish-language special in primetime since the onset of the pandemic, according to Nielsen NPM. With seven wins apiece, Bad Bunny and Daddy Yankee were the big winners of night, which featured 18 performances, including artists like Anuel, Ozuna, Maluma and Daddy Yankee.