Mau & Ricky, Louis Barajas and Alex Hernandez discuss making and growing your financial base.
A recurring topic during this Billboard Latin Music Week was finding the balance between artistry and business. In “Music Money Machine,” presented by Iberia Bank/First Horizon, the participants put together the artistic and business sides of the equation in a candid conversation.
“When you start making money, you have to be smart,” said Ricky Montaner, one half of sibling duo Mau & Ricky. “When we first started making money, we barely made enough to live. And in very little time, it’s become a multimillion-dollar company.”
The agent of change, said the Montaner brothers, is business manager Louis Barajas of Business Management Lab, who focuses on fiscally “educating” his clients. “I have huge artists come to me with very shallow [business foundations],” said Barajas. “My job is to bring the best strategic partners to the team.”