Latin Music Week 2020: Watch 'Cultural Crossings' Panel With Rosalía & Pharrell Williams

During 2020 Billboard Latin Music Week, superstars Rosalía and Pharrell Williams come together for the highly anticipated panel Cultural Crossings, where they speak on transcending culture globally.

Moderated by Leila Cobo, VP/ Latin Industry Lead, Billboard, the pair talk about the new music they're working on, how they discovered each other's music and lifting up Latin women in the music industry.

"Now is an amazing opportunity for the Latin culture to lift the Latina," Pharrell says. Rosalía adds,"That's key. Give them opportunities and give them light. It's harder when you're a women and growth is more difficult for us. Men don't have to prove themselves. Meanwhile, women are always fighting to prove themselves when it's all very clear and it should be clear for everybody."

Watch the complete conversation above.

The Billboard Latin Music Awards coincides with the 30th anniversary of Latin Music Week, a four-day virtual experience dedicated to Latin music, culture and entertainment. The Billboard Latin Music Awards 2020 will broadcast live from the BB&T Center in Sunrise, Fla., on Oct. 21 via Telemundo.

For more Latin Music Week programming visit

Billboard Latin Music Week