When Dale Play Records launched in 2018 as a one-stop shop for artists — providing management, publishing and label services — its founder, Federico Lauría, had a simple goal: support Argentina’s rising trap scene. “We saw a real movement happening here, and all these artists were coming from the streets, winning freestyle battles,” recalls Lauría, citing up-and-coming acts like Duki. The 38-year-old CEO met with the 24-year-old Argentine rapper in 2017 and, eager to sign him to a recording contract, formed his own label and made Duki its first act.
Now, following Dale Play’s exclusive partnership with Sony Music this year, the label has grown its roster to 10 acts, becoming home to some of Argentina’s top trap artists and producers, including Nicki Nicole, who is up for best new artist at the 2020 Latin Grammys. Says Lauría: “It has been two years since we launched, but in those two years, we’ve grown so much.”