From Jennifer Lopez to Maluma & J Balvin, Here's Why You Can’t Miss Billboard Latin Music Week

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For the first time in its 30 years of existence, Billboard Latin Music Week will take place virtually, from Oct. 20-23.

As we continue to announce star-studded panels, in addition to the ones we’ve already revealed -- such as Jennifer Lopez and Maluma’s highly anticipated Q&A -- our team is putting together a list of panels, performances, workshops and Q&As that you can’t miss during the week.

Celebrating its 30th anniversary as the longest running and biggest Latin music industry event, "Latin music has become a formidable and undeniable uniting force around the world, so it’s fitting that this year’s virtual Latin Music Week will be globally accessible at no cost to the industry and fans for the first time," said Leila Cobo, vp, Latin industry lead, Billboard. "While we were disappointed to postpone our April conference, our virtual event will allow us to connect with fans and artists from all over the world no matter where they are. During these very difficult times, we are thrilled to extend an invitation to all who wish to celebrate Latin music and culture."

Billboard editors will be announcing more panels and showcases in the coming days but, in the meantime, here’s why you can’t miss Latin Music Week. See the full schedule here.

1. Jennifer Lopez and Maluma will come together for their superstar Q&A where they will talk about all things music and Hollywood. The pair recently released their two-part collaboration “Pa Ti + Lonely” and will star in the upcoming film Marry Me, alongside Owen Wilson. During the panel, we’ll hear all about their movie, which will be packed with new original songs from both Lopez and Maluma, and how Latinos are changing the landscape in both Hollywood and the music industry.

2. Other superstar Q&As include previously announced pairings including Anitta and Ryan Tedder, Rosalía and Pharrell Williams, J Balvin and Deepak Chopra, Carlos Vives and Gustavo Dudamel, Ozuna and Afo Verde, Anuel AA and Jamie Foxx, Wisin and Walter Kolm, Nicky Jam and Cobo.

3. A voting-themed panel starring Los Tigres del Norte and Becky G is set to take during Latin Music Week. Two different generations will talk about the importance of voting, share anecdotes from the first time they ever voted and the role immigration plays when they are casting a ballot.

4. Social justice will be a hot topic in a panel featuring The Black Eyed Peas. The chart-topping group will talk about their journey to becoming agents of change and their ability to make music not only as a form of escapism, but music that goes beyond entertaining and becomes an educational tool.

5. Because we’ve seen a handful of up-and-coming artists climb the charts this year, we couldn’t fit all of our On the Rise artists in just one panel. So, there are two On the Rise panels this year. One will feature Lunay, Natanael Cano, Mariah Angelique, Jhay Cortez and Nicki Nicole. The other panel will include Camilo, Rauw Alejandro, Sech and Cassu. Each panel will take place on a separate day.

6. Camilo, Llane, Guaynaa and Natalia Jiménez will each perform a showcase during Latin Music Week. On Oct. 21, Camilo will perform “Favorito” and “Vida de Rico.” Both Llane and Natalia Jiménez will perform Oct. 22 as part of the Latin Power Players Artist Showcase.

7. Additionally, The New Sounds of Spain will feature performances by Victor Pérez, Leyvan, Ely Roset, Tutto Duran, Juanfran, Bandaga and Hozwal. 

8. The Latin Producer: The New Stars will feature rising producer Bizzarap, Juan Pablo Vega and Eduardo Cabra on their dual careers as producers and recording artists.

9. BMI’s How I Wrote That Song presented by BMI will celebrate chart-topping creators of Latin music. Participants will delve into producing across multiple genres, the ingredients needed for the perfect writer/producer collaboration, what it takes to transition from producer to artist and the stories behind some of their biggest hits.

10. It’s completely FREE! If you haven’t already, make sure to reserve your spot here. Trust us, you won’t’ want to miss this year’s Latin Music Week.

The 2020 Billboard Latin Music Awards will broadcast live on Oct. 21 via Telemundo, with awards to be given out in 59 categories honoring the top artists, songs, albums, labels, publishers, songwriters and producers of the year.