Mexican-American hitmaker Becky G will join Jorge and Hernán Hernández from the iconic norteño group Los Tigres del Norte to discuss the role artists currently play in engaging voters and the immigrant experience as seen by two generations of iconic Mexican American artists.
Reggaeton star Nicky Jam will discuss the process behind his songs with Billboard’s Latin industry lead Leila Cobo for the “Sony ATV Iconic Songwriter” panel. And Latin urban superstar Wisin will be joined by Latin music executive Walter Kolm to chat about how the two are expanding into their own label operations, how they are discovering new talent and creating new and novel marketing and promotions strategies in the music business, in a panel moderated by Enrique Santos, chairman and chief creative officer of iHeart Latino.
The newly-announced panelists join a star-studded Latin Music Week that will also feature superstar speakers such as J Balvin, Maluma, Jennifer Lopez, Rosalía, Ozuna, Carlos Vives, Sech and Camilo. This year's Latin Music Week, which was originally scheduled to take place April 20-23 in Las Vegas, NV and was postponed due to COVID-19.
Celebrating its 30th anniversary as the longest-running and biggest Latin music industry, the four-day immersive experience dedicated to Latin Music, culture and entertainment, will feature intimate artist conversations, industry panels, workshops and performances. Additional participants and schedule will be announced in the coming weeks. To reserve a spot and receive updates, RSVP here.
The Billboard Latin Music Awards 2020 will broadcast live on Oct. 21 via Telemundo, with awards to be given out in 59 categories honoring the top artists, songs, albums, labels, publishers, songwriters and producers of the year.