La Santa Cecilia
El Grito has gone virtual for its 2020 edition amid the global health crisis, Billboard has learned.
Traditionally held at the steps of City Hall, the first-ever virtual telethon will feature musical performances and highlight the many contributions that the Latino community has made to Los Angeles’ culture, history and economy.
The diverse lineup includes confirmed artists Los Tucanes de Tijuana, La Santa Cecilia, Ozomatli, and El Conjunto Nueva Ola, to name a few.
Presented by the City of Los Angeles and Councilwoman Monica Rodriguez, the benefit telethon will also provide relief to Angelenos affected by the COVID-19 pandemic and raise funds to support Comunidades Indígenas en Liderazgo (CIELO’s), Undocu-Indigenous Fund.
In addition, as unveiled in an official statement, “the City of Los Angeles will join the Consul General of Mexico in re-enacting the historic Cry of Dolores and ringing of the bell, which commemorates the call to arms pronounced by Miguel Hidalgo in 1810 which launched the Mexican War for Independence.”
Co-hosted by Telemundo 52 Los Angeles’ Elva Saray and NBC4’s Belen de Leon, the El Grito Livestream officially kicks off Hispanic Heritage Month, airing from 7 p.m. to 9 p.m. on Tuesday, September 15 via El Grito’s official website.